opportunities
These awkward links can often be a red flag that you're writing an article for a backlink, which many publications won't appreciate. If they see it, many editors will remove or reject the article.
There are times when you can include a link in your comment. However, most of the time, the comment must be written for the sole purpose of building a friendship with the author.
Unlinked brand mentions are simply a mention of your website that is not linked. This problem is easy to fix. Your website is more likely than not to be linked to if it has been mentioned.
It is important to only list the directory sites that are used by people, like Google My Business and Yelp. You can also benefit from other niche directories, as well as the famous ones.